print and digital publication and visual identity
experience & design
How might we talk about something most people rather not?
Some apparently simple tasks require a deeper scrutiny to be properly addressed. This project happened to bring one of these moments.
Our task was to design a booklet that would encourage people to get informed about mandatory insurances and make sense of the commonly convoluted insurance jargon.
From a pocketbook friendly format to mixing the warmth of an off-white uncoated paper with non-traditional Pantone colors and bold supergraphics style visuals, the result was a product that broke from traditions and expectations.
Selecting and working with the printers from the get-go, managing the budget and production aspects, was essential in being able to plan, design, and produce this unconventional 8-Pantone under budget.
WHAT WE DID