UC Davis
branding, editorial and brand management
strategy & brand management • experiences & design
How might we build a brand so deeply rooted in its essences that all becomes one?
UC Davis Integrative Medicine Department came to Tabaruba for a small blog design project that grew into a complete holistic assignment, in tune with its health and life approach.
Their initiatives were split into separate programs with independent identities but multiple overlapping points, causing a significant loss of brand recognition and leading to conflicting internal processes and priorities.
A new unified positioning played a critical role in higher customer engagement and a 1000% increase in sales for their latest book. An integrated social media and branding campaign helped boost the departments’ reach and impact on thousands of its followers’ lives.
WHAT WE DID
visual and brand identity
naming
editorial design
presentations
promotional material
design thinking
production management
editorial planning and management
