UC Davis

branding, editorial and brand management

strategy & brand management • experiences & design

How might we build a brand so deeply rooted in its essences that all becomes one?

UC Davis Integrative Medicine Department came to Tabaruba for a small blog design project that grew into a complete holistic assignment, in tune with its health and life approach.

Their initiatives were split into separate programs with independent identities but multiple overlapping points, causing a significant loss of brand recognition and leading to conflicting internal processes and priorities.

A new unified positioning played a critical role in higher customer engagement and a 1000% increase in sales for their latest book. An integrated social media and branding campaign helped boost the departments’ reach and impact on thousands of its followers’ lives.



visual and brand identity


editorial design


promotional material

design thinking

production management

editorial planning and management