branding, UX/UI, editorial and brand management
strategy & brand management • experience & design • digital & data
How might we make parents dream of being kids again?
From redesigning their brand identity to designing and producing one of the first full-featured iPad publications in Brazil, Tabaruba partnered with KidsIn in all their design and strategic needs.
Working directly with the partners on KidsIn’s core business strategy, we helped them plan their communication strategy and their business plan to transition from a web blog to an omnimedia platform.
We designed a series of processes and a complete and integrated creative and production flow that made it possible for their small team of professionals to handle their content and marking web portal, a print magazine, a YouTube channel, and the iPad magazine.
WHAT WE DID
video and motion graphics
visual and brand identity
web and app development
editorial planning and management