WOB
branding, product development and UX/UI
strategy & brand management • experiences & design • digital & data
How might we physically communicate “think outside the box”?
GOAL
WOB, Wide Open Business Conference needed a launch campaign material that could instantly transmit its transformative message “Think Outside the Box” with a tactile and visual bang… while keeping its production cost to a minimum.
The project also included the event’s logo and visuals and its website.
RESULTS
Working with the client, printer, and package production people from the start let us come up with a super-efficient format and assembly line. That allowed us to produce an 8-color special metallic fluorescent Pantone ink 5-part hard-cover book in a playful and message-driven package while keeping it within budget.
WHAT WE DID
branding
design management
design thinking
production management
editorial design
package design
promotional material
UX/UI design
visual and brand identity
web and app development
“Tabaruba is my design agency of choice. Bruno and his team know exactly how to identify and translate our needs into effective solutions. They are a team of highly creative, zealous, and thorough professionals committed to ideate and co-create with their clients until complete client satisfaction. I was always delighted with the results of the many projects I hired them.”