WOB
branding, product development and UX/UI
strategy & brand management • experiences & design • digital & data
How might we physically communicate “think outside the box”?
GOAL
WOB, Wide Open Business Conference needed a launch campaign material that could instantly transmit its transformative message “Think Outside the Box” with a tactile and visual bang… while keeping its production cost to a minimum.
The project also included the event’s logo and visuals and its website.
RESULTS
Working with the client, printer, and package production people from the start let us come up with a super-efficient format and assembly line. That allowed us to produce an 8-color special metallic fluorescent Pantone ink 5-part hard-cover book in a playful and message-driven package while keeping it within budget.
WHAT WE DID
branding
design management
design thinking
production management
editorial design
package design
promotional material
UX/UI design
visual and brand identity
web and app development
![2_IMG_3692_07502_WOB1_Otimizada Web](https://www.tabaruba.com/wp-content/uploads/2021/01/2_IMG_3692_07502_WOB1_Otimizada-Web.jpg)
![3_IMG_3715_07502_WOBlivros2_Otimizada Web](https://www.tabaruba.com/wp-content/uploads/2021/01/3_IMG_3715_07502_WOBlivros2_Otimizada-Web.jpg)
![4_IMG_3722_07502_WOBzigzagpHDR_Otimizada Web](https://www.tabaruba.com/wp-content/uploads/2021/01/4_IMG_3722_07502_WOBzigzagpHDR_Otimizada-Web.jpg)
![5_IMG_3746_07502_WOBdetalheA_Otimizada Web](https://www.tabaruba.com/wp-content/uploads/2021/01/5_IMG_3746_07502_WOBdetalheA_Otimizada-Web.jpg)
![6_IMG_3743_07502_WOBspreads5_Otimizada Web](https://www.tabaruba.com/wp-content/uploads/2021/01/6_IMG_3743_07502_WOBspreads5_Otimizada-Web.jpg)
![7_MarcaWOBa_Otimizada Web](https://www.tabaruba.com/wp-content/uploads/2021/01/7_MarcaWOBa_Otimizada-Web.jpg)
“Tabaruba is my design agency of choice. Bruno and his team know exactly how to identify and translate our needs into effective solutions. They are a team of highly creative, zealous, and thorough professionals committed to ideate and co-create with their clients until complete client satisfaction. I was always delighted with the results of the many projects I hired them.”